Dr. Olaniyi Opanuga President, Nigerian Institute of Production Management NIPM has called on production and operations managers to demonstrate increased commitment to product development.

‘’Whether you are improving an existing product possibly with new feature or designing, testing manufacturing and launching a new product in the market never take the consumer for granted’’.

Dr. Opanuga remarked at a recent training course organized by NIPM. Understand the process and take the right steps. Do not roll out or commercialize any product without taking the product concept or idea through the development cycle’’. He emphasized.  In fact, let your marketing start before production and continue after the roll–out and sales. One of the reasons new products fails is the disconnection between product development, production and marketing teams “Dr. Opanuga explained.

Research and development (R&D) as a business investment involves a series of operations that organizations undertake to innovate and introduce new products and services. Ensuring that the needs of the market are met is critical to success.

 

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